Most companies don't need more marketing, they need a clearer link between the work being done and what it's meant to achieve.
I help B2B and fintech firms transform marketing from a cost center into a revenue enablement function. That means building the structure, strategy, and measurement systems that align marketing activity with business outcomes.
If your marketing efforts feel scattered or disconnected from growth, I bring the leadership perspective and discipline to make them purposeful and measurable.
How I Work
I serve as a fractional growth and enablement lead for companies looking to professionalize their marketing without adding another layer of management.
This isn’t about running campaigns or managing vendors. It’s about designing sustainable systems, including frameworks, KPIs, and quarterly rhythms that connect vision to results. You gain a trusted advisor who can evaluate complexity objectively, and bring structure and strategic decision-making.
Marketing should create momentum, not introduce unnecessary drag and complexity. I help companies align their strategy, systems, and measurement so that growth becomes a repeatable function versus an act of luck.
Recent Work
Building a Partner Enablement Function
A retirement-plan fintech had a strong product but no structured way to engage advisors beyond transactional sales support. Marketing was ad hoc, resources were scattered, and advisors lacked clear materials to grow their 401(k) business locally.
I designed and launched a 90-day pilot that tested high-touch marketing collaboration with selected advisor firms. The result: a repeatable playbook for co-marketing that expanded advisor reach, improved satisfaction, and positioned channel marketing as a core growth lever.
The framework now serves as the operational backbone for scaling advisor engagement across the entire network.
Work With Me
Strategy Intensive
$749 per session
Focused working session to audit your current marketing ops and identify moves to create meaningful traction.
Strategic Advisor
Starting at $3,000/month
Ongoing counsel for founders and leaders who are ready for marketing to operate with high levels of precision and strategic purpose.
Fractional Lead
Starting at $7,500/month
Senior strategic partnership for companies ready to build marketing as a revenue-enablement function.
Let's Talk
If you’re ready to make marketing accountable to the business it serves, let’s start with clarity.